4 PROVEN EMAIL MARKETING TEMPLATES | Email marketing is NOT dead. Here are four of the most profitable email marketing templates you should be using as a copywriter.
While other marketing channels are indeed on the rise, email is still one of the most effective and personalized ways for businesses to communicate with their audience. It helps them improve their reach and visibility, and convert more leads on a consistent basis.
As a copywriter, your job is to write email messages that matter to your subscriber, and ultimately compel them to take action. So, be sure to hit the subscribe button for more copywriting tutorials and tips coming your way every single week.
Tweet this video:
Looking to start your freelance copywriting business? Join my Copy Posse Coaching Program Early Notification List here:
Follow me on social:
Article by Dean Jackson on the 9 Word Email:
Podcast with Dean Jackson on his 9 Word Email:
Matt Furey’s Website:
Frank Kern’s Website:
Review of the 4 Day Cash Machine campaign:
Andrea Chaperon’s Auto Responder Madness Course:
You heard it here first. . . Email is NOT dead. Here are four of the most profitable emailtemplates you should be using as a copywriter. Hey guys, it’s Alex. Thank you for being here. Every single week I release a new tutorialon copywriting tips and trends that are relevantTODAY, so be sure to hit subscribe below soyou don’t miss any more videos from me. Ok now first things first, I need to setthe record straight. If you’re wondering if there is still afuture in email marketing in business, theanswer is YES. I mean, do you know anybody without an emailaddress?Your 98 year-old gramma doesn’t count. . In the US alone 92% of adults use email,and 61% of them check and send emails daily. So yes, while other marketing channels areindeed on the rise, like YouTube, push notifications,Facebook Messenger and SMS marketing, emailis still one of the most effective and personalizedways for businesses to communicate with theiraudience. It helps them improve their reach and visibility,and convert more leads on a consistent basis. Now, while email deliverability is gettingharder, thanks to those douchey people whomake the internet a filthy minefield of clickbaitand phishing scams, tighter spam restrictionsare not necessarily a bad thing. It actually creates a huge opportunity forthose of us who do want to play by the rulesand use email to authentically market ourproducts and services. So yes whether it’s a weekly newsletter,an autoresponder, a sales campaign, or anemail update during an online course…Email marketing is here to stay. Especially if you’re sending hyper-relevantbehavior based emails in real time at theright time. So, as a copywriter, your job is to writeemail messages that matter to the subscriber,and ultimately compel them to take action. While there are dozens of different emailmarketing examples out there, I’ve narroweddown my list of favorites to just four. . . So here they are…my 4 go-to email copywriting templates that engage and covert!This type of email is short and sweet – sometimesno more than 10 words or so. It builds up curiosity and opens a loop inthe reader’s mind. Click Magnets are succinct, conversationalmessages that rely heavily on a call-to-actionthat piques your prospects curiosity or triggersa micro-commitment, like answering a yes orno question. Paired with a compelling subject line, theseemails can drive a massive amount of clicks,which make them fantastic for reviving deadleads or starting a dialogue with your prospects. One example of a click magnet email I likeis Dean Jackson’s “9-word email” thatgoes something like this:Alex, are you still interested in . . . That’s it. The blank being whatever topic, niche or productyou’re writing for of course. And here’s another example used in RealEstate. “Joe, are you still looking to buy a housein Ohio?”I’ve used this sort of email to re-engagecold leads and it works like crazy – aslong as you don’t overdo it. Another click magnet style that I really likeis a point-form template that my friend andcopywriter Tellman Knudson pioneered whenpromoting Numerologist. com. It says simply…He listed what sounded like a series of shorttext messages that you would send a friend. It built up massive curiosity around the singlecall to action, which was to get your freenumerology reading. Now, of course, like any technique or method,the Click Magnet has its pros and cons. As I mentioned before, short emails have thepower to garner a bunch of clicks. They are quick to write and can pack a bigpunch in just a few words. They are also less of a time commitment forthose people who don’t have interest inreading novels in their inbox. But, on the flip side, it’s difficult todevelop trust with just a sentence or two. So, unless your audience knows your brandwell, they might not take the bait. Short emails leave little room to addressyour customer’s objections or pre-framea sale, so expect the bounce rate after yourcall to action to be higher than usual. The goal for this template is to START a conversation,which means the copy on your site post-clickneeds to work harder to continue the dialogue,communicate value and build trust, or you’llrisk having a much lower conversion rate. Alright, the second proven email templateis worth its weight in gold. It’s heavy, but it works. This is a long-form storytelling email that’spractically the first half of your sales letter!This type of email feels personal, buildsbrand loyalty and provides endless opportunitiesfor you to overcome your audience’s objections– right there in their inbox, while youhave their trust and attention. So the key with any long form email is tohook your reader’s attention right away,and keep it by telling a story that’s believable,relatable, and valuable. One entrepreneur that pioneered this styleof email copywriting is legendary Matt Furey. In his sales campaigns, Matt uses his ownpersonal stories to authentically share thebenefits and potential results that his readerscan expect to achieve with his fitness products,and squashing any potential objections theymight have in the process. The way he uses storytelling to strategicallyopen loops is genius and creates highly committedand highly-engaged readers. There’s no doubt that people who click onlong emails are more committed, resultingin a much higher on-site conversion rate. BUT, it doesn’t always work. As a copywriter, you can not half-ass yourway into this one. Long, emails like take time to write well. And if you’re too long-winded, or verbose,you will lose your reader’s attention FAST,drastically decreasing your email click-through-rate. So just like an effective sales letter, theseemails need to be potent, engaging and skimmable. So no walls of text allowed… keep your paragraphsshort and format your emails so they’renarrow and easy to read. To learn more about Matt’s brilliant emailmethods, I’ve added some links for you tocheck out in the description below. Okay the next email template is a classic. The good ol’ fire sale. It’s basically “here’s what you’llget and here’s why you need to buy rightnow. ”Plain and simple. It’s not romantic, but it gets the job done. The goal of this style of email is to makequick sales and it includes 3 core elements:The first, a discount or premium. So, throw in some limited-time bonuses orlower the price of your original offer toincrease the value/price gap. Second, a strong reason why. Make sure to give a good, but brief explanationon why you’re having a sale. And number three, scarcity. Give your reader a deadline or quantity limitationso they act right away. This simple email template allows any businesswith an email list to ramp up their salesfor a limited period of time. So you could use this during a holiday salelike Black Friday or Back to School, or usea personal reason for the discount, like youranniversary or a day that’s special to acause or mission that your business supports. The best part is, this template can be usedtime and time again – just replace the informationand you’re ready to rock. But the bad news is, because these emailsare kind of salesy, and not exactly personal…They will not be well received by cold leadsor a list where trust is low. This style of email works best when used withan audience you contact regularly and whoare very familiar with your brand. Also a quick heads up – because these typesof emails often include words that may bedeemed spammy like “sale” “discount”“free” etc. you want to make sure you’rebeing careful with the language you use toavoid landing in the junk folder. So make sure to run your email through a spamtesterbefore sending. Now one of my favorite examples of this styleof email campaign comes from another marketingpowerhouse, Frank Kern, who has createdan incredibly effective and high-convertingfire sale formula called the 4-Day Cash Machine. And I’ve linked to some more informationon that in the description below. Okay the last email template is called theSoap Opera and it works exactly like, a SoapOpera. Soap Opera emails create open loops throughoutan entire campaign by using the art of serialisedstorytelling. So imagine leaving a cliffhanger at the endof each email that continues onto the nextone, just like your favorite Netflix dramaor Soap Opera. This type of email was pioneered by my goodfriend and brilliant copywriter Andre Chaperonin his Autoresponder Madness Course. I’ve linked to that in the description belowfor you to check out. His brilliant “soap opera sequences” tella story throughout a series of carefully craftedemails, each one leaving the readers wantingmore. The more they read, the more engaged theybecome and the more likely they are to buy. Soap Opera emails create a series valuabletouchpoints that help you create a strongconnection with your audience. They get your readers committed!Not just to your brand and your offer, butyour mission, your personality, and your story. Now, because this type of email style requiresa whole series, it’s best used in autorespondercampaigns or evergreen funnels for a targetedlist. But they do have a downside. They require a thoughtful planning and story-boardingprocess, and are definitely not for copywriterswho are reluctant to write. Some of Andre’s sequences can stretch upto 25 emails!With that being said, if you get it right,this type of email campaign is a total game-changerfor creating mad brand loyalty. Okay guys, there you have it!My four go-to email templates whether youwant high engagement, high conversions, aquick spike in cash flow or increased brandloyalty. Just make sure that whatever template youchoose fits your brand voice and audience,and always nurture your list with lots ofvalue and love so that these emails can continueto work for you. And, of course, no matter how great your emailis, no one will read it if you don’t havea compelling, and attention-grabbing subjectline that will get your reader to click open. So next up be sure to watch my marketing tutorialon How To Write Killer Subject Lines. You can watch that right here. And, be sure to subscribe. I’ll catch you next week. Until then, thank you for watching, I’mAlex, ciao for now!