If you have *more than one ideal audience type* – how should you approach your brand strategy?
Perhaps you deliver a service in two ways – to two similar yet distinct audiences. (Like a 1:1 services and an online course.) Or maybe you sell a few types of products – and you target different ideal buyers for each.
Your ideal audience might not always fit into one tidy container. So, in this video I’m outlining four strategies to help you speak to multiple audiences – while still keeping your brand clear and consistent.
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