– If you wanna make money from the web,it’s not as simple assetting up a Shopify storeand just generating sales. If it was that easy, no onewould be going into an officeand working in the normal workforce. Hey everyone, I’m Neil Patel and todayI’m gonna share why 99% of eCommercewill never sell without this. Before we get started,make sure you subscribe to this channel. That way when we releasemore marketing tips,you’ll get notified. Question for you. How many sales are you generating?Leave a comment below with the number. Could be five sales, 10 sales, 50 salesbecause once you listen to this video,you’re gonna be getting way more sales. So you wondering what that one thing is?It’s persuasive copy. No, I’m not talking about atool or anything like that. It really is copy. Just think of it this way,someone lands on your site,whether you do ads orSEO or email marketing,they check out this productthat you’re selling,but then, they don’t see much. They just see a fewsentences, maybe a picture. You think they’re gonna buy?No, that’s why over 95, 98, 99%of your visitors don’t convert. And it’s why you’recreating eCommerce products,putting them on yourstore and you’re like,huh, why am I not getting any sales?It’s because of the copy. You’re not interacting with the person. When you go to a physicalstore, you’re interactingpotentially with a salesperson. That salesperson guidesyou, they help you,they, oh, you need this sizeto try on for this shirt?Oh, this looks good,oh no, that doesn’t lookgood, you shouldn’t get that,but instead, you should get this. You don’t have that on the web. So, what do you have to doto convince people to buy?You need persuasive copy. So now that you know thatit’s persuasive copy,let’s go over a few things that youcan do to make sure that yourcopy is truly persuasive. One, talk about the benefit. It’s not just about hey,I’m selling this product,it’s about the solution that, that productis giving people to their problems. For example, if you’reselling toilet paper,and toilet paper, the onethat you’re selling is so softpeople don’t have a rough bum from that,your solution is ultra-soft toilet paper. It’ll make you feel like yourbum is sitting on clouds. I’m making it up. And if your reviews onthat page enforce that,you’re gonna get more sales, right?So, you have to talk about the solutionand the benefit that yoursolution is providing. The second tip I have for you,persuasive copy isn’t just copy. A picture says a thousand words. So, if your pictures are amazing in youreCommerce product, you’ll do really well. Taking professional pictures,360 degree view cameras,showcasing your products,all this stuff will helpboost sales and conversions. The third thing, reviews. The copy isn’t just about how much can youconvince people to buy your product,it’s also how much can other peopleconvince others to buy your product. You need a lot of reviews on your site. Whether they’re badreviews or good reviews,let them all through becausethey’ll help tell other peopleif they should be buying your product. And the fourth tip when itcomes to persuasive copy,you need to make sureyou go really in-depthon every little thing thatyour product provides. Every feature, everynook and cranny of it. Think about any objectionssomeone has when itcomes to buying your product. If you answer all thoseobjections in the copy,you’ll get more sales. And the last tip I have for you,your copy doesn’t endon your product page. From your checkout pageto the thank you page,all of that’s copy. If you can optimize your checkout pageand be like get this delivered to youwithin two days,emphasizing free shipping,things like that canhelp boost your sales. Using a two-step checkoutinstead of a one-step checkout,that of course, helps boost sales as well. Doing things like on your thank you pageafter they checkout, upsellingmore products and services,that of course, boosts sales. If you do those things,you’ll start seeing that moreof your products will start selling. If you need help with you eCommerce site,check out my ad agency,Neil Patel Digital. And if you enjoyed watching this video,make sure you like it, shareit, subscribe to the channel,and leave a comment belowif you have any questions,and I’ll be there to answeryou and help you out.