Best Email Marketing Campaigns for Lead Generation
everyone Rachel s Lee here and in thisvideo I’m going to share with you what Ithink is one of the best email marketingcampaigns and what you learn from thisvideo you can copy exactlyor you can adapt it and adjust it towhatever your offer is you could takebits and pieces of it and there’s somuch you could do so I’m going to screenshare right now and take you in the backend of one of my favorite emailmarketing campaigns so I use clickfunnels to capture leads that’s tocollect the email and then I like to useconvertkit to do the email marketing soand also with click funnels you can doemail marketing and click funnels andwith convertkit you can have landingpages and collect leads with convertkitbut I like to use them interchangeablyhere together and I’ll show you why sohere’s a funnel that I have I’m gonnamake this smaller here’s a funnel that Ihave I just call it the done-for-youaffiliate funnel because it’s a funnelthat’s just done for you you just take aduplicated link I just send this exactfunnel template to other people so theycan use it I got it done for me and thenI adjusted some things over time so whenyou import this new funnel with theshare link and I’ll put that in adescription belowyou’re going to get the opt-in page andthe thank-you page so we can edit theopt-in page if we want well we do haveto configure something so click Edit forthe opt-in page it’s really easy youwould change up the text to matchwhatever you’re giving away if it’s afree training or whatever it is but oryou could just keep it exactly how itsays and what we’re gonna do keep emailhere keep submits the pageyou’ll want to just edit your and I’mdomain down here and just change acouple’s put your name in therewe’re gonna go to settings integrationsand we want to make sure it’s integratedto the right autoresponder and thatautoresponder that email sequence thatis what is in convertkit so before wemove any further on this I’m going totake you into convertkit and show youhow I have that set up so here’s one ofmy convertkit accounts that I use forsome of this affiliate stuff and whatyou’ll do is you’ll make a form go toformswe’re on forms form is like a list andyou would create a formand they have the landing page optionbut I like just to do the forum and Ialways just choose this one where we gettheir name and emailand then I change the title of my formto match the name of my funnel this wascalled the done-for-youaffiliate funnel but you can title itwhatever you want I also like to go inthe settingsandturn off the double option right here toconfirm new subscribers we just wantthem in save the formand the firm’s good to go like we wouldhave changed the name but I already haveform I’ll show you which one I’m usingfor thislet’s just go to forms right herethis one ishere so you can match up the name ofthis to the name of thatand that is what is connected in here soI could remove the integration connectit let’s do my convertkitsubscribe to the forum add it to thelist and it isthis listand then I would save if you just made anew farm you’re gonna click the Refreshlist from API that way every timesomeone enters their name or their emailor name me an email at least their emailand click Submit it’s gonna capture itin click files but it’s also gonna putit in this convertkit list and it’llbuild your subscribers here and thenyou connectform to a sequence and I have a matchingsequence too so now they’re going to gothrough my sequence so that is here youcan build out your sequenceand mine is right here so let’s go outof this page and I’m gonna show you guysthe Thank You page of this I thinkbuilding the funnel part is super easywhat you just change out the wordsconnect your form the hard part iswriting the email sequence for me atleast is like what should my emailsequence be that’s why I really likethis done for you funnel because this isalready here and the free training iswhat’s included on the Thank You page soyou can just duplicate the whole thingand I’ll click Edit page so you can seeeverything that they get in this in thefreebie is the whole training on how toduplicate the systemand you learn a lot along the way sowhat’s cool is this comes with theemails you need for the sequenceokay so we don’t have to change anythingyou don’t even have to change out thevideos you change out your affiliatelinks this is an affiliate marketingfunnel so you can get affiliatecommissions of the traffic that you sendherebut what’s really cool is on step fiveis the emails and you can download youcan view the PDF of all the email coffeeso that’s what I did I took the emailsand I went in convertkit just because Ilike to use it it’s really easy and Ijust set all these up so I copied andpasted the pre-written emails and Iadded my name and I made sure theyimmediately get the first email set thedelay to zero hours immediately the nextemail they’re gonna get one day afterthe next email one day after and theseare all pre-writtenthey were all pre-written up until theeighth email I did make sure I replacedthe links back to my funnel my links inmy facebook group so you want toconfigure your links but then after dayafter the eighth email I realize okay Idon’t I want to keep this going so thenI started writing my own emails andthat’s when you can still pull text fromother places you can pull copy from youroffer but you can write some morecreative emails or add extra value Ishare something about tracking and Ishare another training video someoneelse did and as I’m making more trainingvideos I’ll put them in here I can putthis training video right here asanother email and I can have it sendlike two days later three days laterwhat’s really cool is the reports hereso these get pretty good opens this one32 percent open rate for the initialemail that’s cool then that’s justaverage you know click rate and thensometimes I’ll get less and less open soit’s the days go by some aren’t evengetting any clicks some do get clicksand what that tells me is maybe thisemail I need to spice it up a bit andadd more copy that makes it more uniqueand more related to my brand same withthis one these emails that I wrote allby myselfgot some clicks the thing is I need moretraffic so to this funnel though thatI’m showing you teaches you how to sendhot traffic you can send hot trafficwith solo ads but we were talking aboutthe email marketing so it’s reallysimple an opt-in page and a thank-youpage there are tons and tons of opt-intemplates in click funnels like it wouldstart with this box oneyou can start with a blemish that theyhave in there I’m going to put a linkbelow to a free 14-day trial ofclickfunnelsso you can try it out and make somedifferent opt-in pages and see whichones are working better you can create avariation a split test right here so ifI wanted to test different copy I couldis getting me higher opt-in rates andwhat is actually gonna be resulting inmore purchases of affiliate offers umand then the email marketing just makesure you connect the integration to theproper form and then connect the propersequence to that form just keep onadding to your sequence over time so ifyou need to watch this video again watchit again if you have specific questionsplease leave it in the comments belowand I’m sure other people have the samequestions as you so we can all help eachother and you guys can subscribe to mychannel and then you’ll be notified ofwhen I learned something new becausewhen I learned something new I teach itto others okay I’ll talk to you all soon