LAUNCH EFFECT

Best Email Marketing Software (2019 Review!)

– What’s the best email
marketing software for you?Well, after testing a lot
of the best email services,and even running our businesson over five of the leading options,here’s our top recommendationsand what you need to knowwhen deciding which is the bestemail marketing platform for you. Hey, it’s Justin Brown
here from Primal Video,where we help you amplify your businessand brand with video. If you’re new here,make sure you click that subscribe buttonand all the links to everything
we mention in this videoyou can find linked in
the description box below. So, let’s jump into it. Growing an email listhas had a massive impact on our business. If you’re here,then you likely already know
just how powerful it can be,but you probably already noticedthat there are a ridiculous
amount of options out therewhen it comes to email
marketing platforms. And it’s not a small decision either. Choosing the wrong one could meanan absolute ton of work
migrating down the road. So we didn’t take our decision lightly,and we spent a ridiculous
amount of time tryingand testing all the leading optionsand even running our entire businesson five of our shortlisted optionsbefore deciding on two
specific recommendationsfor different users. So in this video, I’ll be sharing with youwhat we’ve learned from all that research,how we got to our top recommendations,and what you need to knowto choose the right email
marketing software for you. And on top of that,I’ll also share a link to the recordingof a free workshop that we ran,stepping you through how
we organically convertover 30% of our new YouTube subscribersover to our email list
each and every month,completely automated. It’s super thoroughand it even includes a
walkthrough on how to set upeach of our recommended email platforms. So make sure you stick
around for that one. All right, so for the short list,and I’m sure some of these
platforms you might of heard of,that includes Mailchimp,
Activecampaign, Aweber, Drip,Infusionsoft, Convertkit,
Getresponse, Constant Contact,and Sendy, which is an
Amazon SES platform. Now, we’ve tested most of theseand have even run our business
at various times on several. So cutting to the chase,what are our recommendations and why?Well, our top two recommendationsare Activecampaign and Convertkit. Now here’s a little bit of background. On top of all that testing,we actually ran our business on MailChimp,then we moved to Aweber, CoverKit, Drip,Infusionsoft and ActiveCampaign. From all of that, both of these optionsare the two standouts
for different reasons. And they’re also the best optionsthat we found for the
vast majority of users. And obviously in that short listthere some really other popular options. Drip is a solid platformand seems to really fit somewherebetween CovertKit and ActiveCampaign. It’s got some great automations. it’s got a nice email builder,but where ConvertKit and
ActiveCampaign stand outin their respective areas,Drip just didn’t stack up for us. And Infusionsoft for a pretty long timehas been the defacto
standard for automation. We used it for a whileand we found that even
simple automations requirean absolute complex
mess of tags to set up,but then to be able to manageand to change these things later oncan become an absolute nightmare. So as I said out top two recommendationsare ConvertKit and ActiveCampaign. So let’s dive in
specifically why these twoand which one is best
for specific businessesand which one are we using right now. Both ConverKit and ActiveCampaign
are super powerful,and they’ve also have a
massive focus on automationswhich is a huge advantage over
a lot of the other optionswe had on the short list. And building out automations
with your email listis one of the most powerful thingsyou can do with your online business. They both have really great support,which again is really importantif you’re gonna be building
your business here,and if you’ve got an issue,or you need a question answered,or you need help with somethinghaving fast or good
support is a huge thing. And they are both based around
a subscriber centric approachmeaning that you are only gonna bepaying for subscriber onceand that subscriber can
be added to as many listsor tags as you like. Some of the platforms charge differentlyand they charge for numbers on lists,so if one person was on multiple liststhen you’re paying for that
one person or that one useror that one email address multiple times. So ConvertKit and ActiveCampaignwill charge you once for a subscriberand then that subscriber can appearon as many lists or tags as you like. Now there are some slight differenceswhen you’re looking at the
work flow between the two. ConvertKit is entirely tag-basedwhere as ActiveCampaign
includes both tags and listswhich does add a nice
extra layer of optionsfor your subscriber management. So that’s the general stuff. Looking specifically at ConvertKitit’s got a super simple
really clean interfacewhich is really easy to pick up and useversus almost any of the
other options out there. So even if you’re totally new to thisand you’ve never used
any of these providersyou’ll be able to get up and
running fast in ConvertKit. It’s got a really easy
to use email editor. This one is less visually appealing,and maybe less controls
and features, and thingsthan some of the others out there,but it’s primarily text based. And they said the reason
they have gone this wayis because it increases the
email campaign performancebecause the emails looks more personal. So instead of having emailsthat look like they’ve just been bulk sentto thousand of people,the emails that were sent from herelook like they were sent from
a personal email account. And with our experience with it,we totally agree. There’s also some really big
updates that they’ve got. Some really cool stuff in the pipelinefor 2019 on their email editor. So it’s going to be pretty excitingwhen they roll those out. Now, looking at the
automation side of thingsConvertKit has got really
powerful, intuitive automations. They actually recently introduceda visual automation builderwhich is a huge improvement,and really helps to understandwhat happens as your users
move through a workflow. It supports a lot of the
basic options most users needand even has built in landing pagesso that you can deploy them fast,but also so that you can keep
everything under the one roofor on the same platform. But on that note and specificallywhen looking in comparison to
something like ActiveCampaignthere are less features in ConvertKit,but they are really
purposeful in what the doand there’s really no bloat in there,so it is super intuitive. It’s easy to get up and running,and it’s easier to find
things in there as wellwithout getting overwhelmed
in so many options. And I did mention that
there’s great supporton both ConvertKit and ActiveCampaign,but an honorable mention has to go out toConvertKit as their
team is so approachable. They’re genuine and
they’re very responsive. Now, ActiveCampaign is great too,but it’s a little more transactional. Somehow with ConvertKityou really feel like
you’re part of the team. So I just needed to throw that inas a extra little plus in there. So overall we got several clientsand we got tons of studentsthat are currently using
and loving ConvertKit. It’s easy to pick up. It offers some great basic automationsthat you can grow into. And it doesn’t require a tech
team to understand it all. So now for ActiveCampaign. It’s also got a really great interface,but it’s a lot more
complex than ConvertKit. It’s got a built in CRMor customer relationship manager. It’s a really simple oneso don’t expect it to up the sales forceor something like that,but it does let you manage your customers,and track their history and a
whole lot of other fun stuff. The email editor in ActiveCampaignis definitely a little bit more clunky,but it does offer more flexibility. There’s a lot more templatesand it supports a lot more visual optionsthan you had in ConvertKit. But a really big featureor a really big plus of ActiveCampaignis the super powerful automations. It supports everything
that CovertKit can do,but it goes far more complex as well. So back on the ConvertKit side of thingsyour automations are
really built around tags,and applying and removing tags,where as on the
ActiveCampaign side of thingsyou’re just not limited to tagsthere’s so many more
things that you can doand built out into your automations. And even really advanced things,really cool things for your businesslike adding people to a
custom Facebook audienceor even creating a custom web
hook that you can throw outat a certain point in your
automation or in your workflow. So there’s a huge level of depththat you can dive into
on a platform like thisespecially if you’re looking
at these automations. But a platform like thisis also going to be harder to learnthan something like ConvertKit. But it will give you
more options as you growif it’s likely that you want
more from your automations. But even outside of the automation stuffthere’s just a huge range of featuresand a huge level of customizationthat you can apply
inside of ActiveCampaign. So which one is the best and who?Well, ConvertKit is gonna
be the go to recommendationfor anyone that is likely
to get bogged down in tech. They just want something nice, unintrusivethat’s not going to get in their way. So those are our topic picksfor anyone that’s unlikelygonna wanna dive into
those complex automationsor anything outside of
a simple email funneland just want something
that will get the job done,something that’s nice, easy and fast. And ActiveCampaign on the other handis a far more customizable platform. There’s a huge range
of options and featuresoffering incredible
amounts of flexibility. So when you stack up
that against ConvertKitall that flexibility definitely
adds a lot of complexitybut if automations is a big thing for youand it definitely is for usthen you’ll love ActiveCampaign. If in comparing the waythat ActiveCampaign
handles these automationsagainst Infusionsoft
which has typically beenthe standard for marketing automation,ActiveCampaign just makes
thing so much simpler,and so much easier to set up and manage. It really is chalk and cheese,and it’s a standout by a big margin. So for us at Primal videowe definitely don’t shy
away from the tech stuff,and we also have a big
focus on automations. It’s a big part of what we do. So ActiveCampaign has been
the perfect solution for us. And a lot of our clients and studentswith a similar focus love it as well. But I do have to say that
probably more of our studentsand clients have opted for
the simplicity of ConvertKitand they absolutely love it. So overall, if it’s not
clear from this overviewwhich one is the standout for you,then I really suggest grabbing
a free trial of each of themand diving in and checking
them out for yourself. Links are in the description below. And as I mentioned at
the start of this videothere’s a link on screen nowfor our free email list workshop
which includes tutorialson how to set up both
ActiveCampaign and ConvertKit,and how to start growing
your email list on autopilot. These are the exact tactics that we usedto grow our email listby 30% of our new YouTube subscriberscompletely organically and on autopiloteach and every month. I’ll see you soon.