LAUNCH EFFECT

COVID-19: Online Marketing 101 For Traditional Businesses | Making The Digital Leap | Ep 3/4



Traditional businesses are facing their toughest challenge yet as the COVID-19 pandemic forces people out of the real world and into the virtual dimension. Three traditional businesses stuck in the past with their old school business processes are disheartened by their failed first forays into a rapidly growing and changing digital and social media landscape. As Singapore’s oldest surviving nasI padang stall hangs on to its traditional cooking, its competitors get a head start on an online presence. Bobby Fabrics’s failed first attempt has made its owner twice shy about going online. And PK Fish Supplier must find new customers after their regulars are stuck in their foreign worker domitories. On The Red Dot brings them together with three digital stalwarts who have wrestled and conquered the online world. How will they rise to the challenge and help our old traditions make the leap into the digital age?

Catch up on #MakingTheDigitalLeapCNA
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About On The Red Dot: CNA’s weekly programme documents the stories of ordinary Singaporeans and celebrates their resilience, identity and sense of belonging.
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