Email Marketing: 5 Tips for Writing an Effective Email Newsletter

Newsletters offer a simple and affordable
way to communicate with your network and strengthenyour brand.
In order to write great newsletters, you needto start with the end in mind. That means,
you need to know what it is you want yourreaders to DO when they read your newsletter.
This is your call to action and every newsletterneeds one.
Examples of a call to action can be to:Use a coupon code RSVP to an upcoming eventvisit your website to read about new products
Once you’ve established your call for action,try to think about how you can lead readers
to it without sounding too pushy. Next step – The Subject Line
Like you, your subscribers likely scan theiremail inbox looking to clean it out and delete
unwanted mails. Don’t give them an excuseto delete your newsletter! When writing your
subject line, use these rules of thumb:People are more likely to open emails
with a timely or enticing premise in the title. Good subject lines are attention-grabbing
and thought-provoking. Our August Newsletterwon�t do the trick.
� Your subject line should be between 5and 7 words long
Don’t use all capital letters and bewary of using exclamation points. They can
make your email look like spam and many emailservices will block it. What’s the best practice? Before you hit
send, read the subject line to yourself anddecide – would I open this email?
Next, choose great images for your newsletter. They should be relevant to your business,
interesting or beautiful to look at. Pictures
are a great way to catch your readers’ attentionand encourage them to keep reading. When coupled
with a catchy title, they can go a long wayin increasing open rates. What’s the best practice? – Use compelling,
original images in high resolution. Or kittens. Content is key to achieving your goal! Not
sure how to produce good content? Here area few tips:
Make sure your newsletters share eithertimely, educational or valuable content. Don’t
write fluff just to fill the page. Break your newsletter up into short paragraphs
with headers. Long paragraphs can cause readers�eyes to quickly glaze over. Get to the point.
Write only as much as you need to get themessage across.
Keep jargon out. Don’t try to show off;it’s not a term paper. Use a casual, but
professional tone. Be friendly and informative. What’s the best practice?
Fill your emails with interesting and relevantarticles, tips, links to great websites or
inspirational ideas. Vary the content in eachof your newsletters to keep them fresh. Write
content worth reading. Finally, when sending out your newsletter,
remember to think about timing and frequency. Don’t exhaust your subscribers with constant
emails. They’ll unsubscribe. On the otherhand, if you promised a monthly newsletter
chock full of tips or coupons, keep your promiseand stick to a regular schedule.
Send out newsletters in the morning, ideallyon a work day. That way, they have the best
chance of being read. Emails sent on Fridayafternoon can easily get buried in your subscribers’
inboxes over the weekend. What’s the best practice?
Send out your newsletter once a month or oncea season on a Monday or Tuesday morning.
Ready to get started? Check out Wix’s ShoutOutand start creating great newsletters!


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