In this video I’ll be covering the fivethings that you need to consider whenchoosing an email marketing system. Nownormally this is the part of the videowhere people ask for subscribes andhitting the bell notification icon. You could of course, but what I think wouldbe more valuable is if you actually signup for my email marketing newsletter. You’ll get information on when newvideos like this are released and thenalso information on when my weeklyoffice hours are – where I answer yourquestions live. This video is meant to bemore of an overview and I’ll bereleasing videos in the coming weeks onthe specifics of some of the softwarementioned. So let’s get started. The number one thing to consider whenchoosing an email marketing system iswhat is your use case? If you have aecommerce store you’re going to wantsomething that allows you to integratewith WooCommerce or a Shopify orwhatever your cart system is. Some keyfeatures to look for here are shoppingcart abandonment, replenishment emails,and recommended products. MailChimp issuch a big player in the marketingautomation world that they can offersome of these services, but you may alsowant to consider something that’s gearedspecifically to e-commerce such asRemarkety or Klaviyo. If you sell digital products you maywant to consider Infusionsoft, Ontraport,or clickfunnels. Kartra is a brand new option fromthe creators of WebinarJam and I lookforward to doing an in-depth review ofthis product as well. These systems canactually replace your shopping cart insome cases. If you’re an affiliatemarketer you’ll want to pay attention tothe prohibited use cases for anyplatform that you choose. For instance, ifyou’re considering MailChimp as anaffiliate marketer, you can read thisfuzzy language about what is not allowed:Which is affiliate marketing and what isallowed which is affiliate links. I’mstill wildly confused as to what whatthey’re talking about here. OR you can goover to GetResponse which actually hasa landing page dedicated to affiliatemarketing. If you’re a content creatoryou may consider ConvertKit they havefeatures that are dedicated to bloggersand youtubers such as offering a contentupgrade through the form submission. If you have a multi-touch sales pipelineyou might want to consider somethingthat connectsyour CRM. Some CRMs now offermarketing automation such as Salesforce,and Zoho. Some email automation systemsnow offer some CRM features such asActiveCampaign, SharpSpring and HubSpot. A couple key features to look for hereis lead scoring and syncing with yourhuman-generatedemails. Now the second major factor toconsider is integration with yourexisting marketing channels. This includes phone, SMS, webinars, yourexisting website, and your PPC marketinglet’s start with phone if you’re logginga bunch of phone calls with somethinglike RingCentral it would be nice to getthat information back into your CRM theCRM first solutions like Zoho andSalesforce make that easy. Email oriented platforms fall short as follows:With sharp spring you can’t even look upa phone number through the search box. In ActiveCampaign you can use the searchbox to look up a phone number but youcan’t do it through the API to log thephone calls automatically. In HubSpot youcan place calls from within the HubSpotsystem but it doesn’t allow for easyintegration with RingCentral. You couldpotentially develop your own software oruse a third party because the HubSpotapi does allow you to search for phonenumbers. Related to phone would be SMS messaging. Many email providers allow youto have SMS access for an additionalprice such as SendInBlue and ActiveCampaign, others will allow you toconnect through Zapier to Twilio whichis a SMS messaging service. If you planon doing webinars you might find getresponse to be a strong value add. They provide email marketing automation aswell as webinars for the same price assome companies charge just for thewebinar software. If you rely on contentto drive inbound traffic then websitetracking will be important to you thisallows you to see which pieces ofcontent brought different leads in andcan allow you to adjust your contentmarketing priorities. Some key things tonote here is that MailChimp doesn’toffer website tracking. ActiveCampaign does offer website tracking, but it’sonly from the point in which the usersubmits a form. So what that means isthat if theycame in on a specific page and thenvisited a few other pages and thensubmitted the form you’d only understandwhich page they came in from the pointin history after when they submitted theform. HubSpot Autopilot Drip and SharpSpringallow you to see a broaderpicture and connect the previouslyanonymous website visits with a useronce they’ve been identified. The last thing we’ll look at regarding yourexisting channels is your pay-per-click marketing. If you’re using AdwordsZoho and SharpSpring have strongAdWords integrations. If you’re usingFacebook there’s a couple of levels ofintegration to consider. One is Facebooklead ads. These allow you toautomatically populate the user’s nameand email address from a Facebook ad. Some email systems tie directly intoFacebook some require a third party bridge. The second level integration toconsider in facebook is the custom audiences. These allow you to take agroup of emails and target themspecifically on Facebook. For a customaudience to run the minimum size is ahundred but the recommended size is athousand because not all of yourcontacts are going to match up withFacebook users. ActiveCampaign, AutopilotDrip, HubSpot, and MailChimp all offerFacebook custom audiences. The third thing that we’ll look at is features. Amajor thing to consider is if itincludes the website form or if itintegrates with a third party form. This is because this is how a majority ofyour email list is going to be populatedthey’re going to come in to your websiteand fill out a formSo some email providers do offer formembeds and some do not. A more advancedfeature when looking at form embeds isthe progressive or two-step form. This is usually attached to higher pricedsoftware but is something that’savailable with HubSpot, Infusionsoft,ClickFunnels,Pardot, and Marketo. A natural extension toforms is landing page builders. This is something that might be included in youremail software or something that youwould want to use a third-party for. Mobile apps might be another featurethat you would want to consider. Thiswould allow you to collect contactson-the-go, review statistics, and sendemails from your mobile device. MailChimp, Aweber, and GetResponse lead the pack inthe mobile app functionality. The fourth thing to consider is customer support. This could be none, this could be chat,email, or phone, or a dedicated AccountManager. Some services that lead the packin customer support are GetResponsewith 24/7 chat support, Aweber with livephone support seven days a week, andCampaigner with 24/7 live phone supportThe fifth and last thing to consider isprice. MailChimp actually has the mostusers because they offer an extremelygenerous freemium model where up to 2000subscribers are free, but you’ll noteonce you get up to 10,000 subscribersthat some of the differences in pricingstart to even out and most everyone’sare around the under $100 level. Notethat the prices listed here are baseprices and some of the functionalitythat we have mentioned may be includedin some higher packages. You’ll see thatHubSpot stands out because they areincluding a lot of other additionalservices compared to the other emailproviders. This includes landing pages,CRM, forms, and website as an all-in-one serviceTo download this pricing chartvisit the article at tekrific. com . So now that you know what to look for whichsoftware you choose is going to depend alot on your use case. Refer to the textin the description below for myrecommendation. Have additional questions?leave those in the comments section below. Also comment on which solution youchose and why and lastly subscribe tothis channel for other business softwarereviews and tutorials. Thanks for watching.