– In this video we’regonna talk about nine tipson how you can implement emailmarketing best practices. Hi, I’m J. B. with Marketing 360and we help small businessesgrow with our marketingand design talent technology through ournumber one marketingplatform Marketing 360. We call marketing and designmad, and and we love mad. And hopefully these videos willhelp you fall in love with mad too. So make sure to followus to learn tips, tricks,and strategies to grow yourbusiness and fuel your brand. So email marketing, superimportant, every brandshould be investing in somesort of email marketing. But what does that mean,and what are some tipsfor best practices that you canfollow to drive the most success?Well I’m gonna jump into that right now. Tip number oneis to build targeted lists. Don’t ever shotgun emailout just a broad list. You wanna have very targeted lists ofpeople that have opted inthat want your content. It’s so important to havethat, because if you don’t,you’re gonna have a high unsubscribe rateand a high spam rate, and you’re gonnarun into problems ifyou start to see that. So you’re gonna wantto make sure you have avery targeted list that you’reactually communicating withvia email and that you’redelivering to them contentthat they’re interested inseeing and that they wanna see. If you do that, you’re gonnahave a low subscribe rateand a low spam rate, andthat’s gonna really increaseyour efficiency of youremail campaign overall. Tip number twois don’t wait, automate. Really think about yourdrip campaigns in advance. Who are you gonna send to, andwhat are you going to send?So in other words, thetype of content you sendto potential customers orleads is gonna be differentthan the type of content yousend to your actual customers. And then also, think about justthings like general campaigns. What are you gonna send on the holidays?Maybe you’re gonna sendthings on their birthdays. What are the promotionsyou’re gonna run for the year?You can think about allthis stuff in advance,lay in that content strategyand that email strategyahead of time so that it’sthere and it’s automated. I’ve found that if you justwait to send at the moment,you generally don’tsend, and you also kindahurry through it and youdon’t send the best content. If you really thinkthrough the type of contentpeople wanna see, you canbuild out that inventoryand that drip campaign in advance,so it’s all automated and ready to go. Tip number threeis to personalize. Email software has ways ofbasically dynamically insertingnames, and otherinformation into the emails. This adds a level of personalization. So you’re gonna wannado that with your emails’cause it’s gonna do things like increaseyour opening rate, increaseyour click-through rate,and just increase your results overall. Even just by inserting somebody’s name,it’s gonna make it morepersonalized to make themfeel more comfortable with the content. You can do that with most email softwareand also if you connect it to a CRM,it’s even more powerful andit gives you more informationthat you can implementto the design to make itmore personal for each user. Tip number fouris to design for mobile,make sure that your emailslook good and load wellin mobile because most people are checkin’their email on their phones nownot necessarily their computerso you wanna have an email that looks goodon the small screen, also make sureyour main message is above the foldso on your phone, that’snot a lot of real estate,you’re gonna wanna makesure you have your main callto action, main sellingpoints above the fold. Tip fiveis to have a catchy subject line,subject line is all somebody’sgonna see initially,they don’t see the contents of your email,they just see the subjectin their email box. So you’re gonna wannamake sure that’s catchyand enticing for the user to click on,put yourself in their shoes,what would you wanna see,what would compel youto open that email and makesure that’s your subject line,also studies show if youinsert their first namein that subject dynamically,it’s gonna increaseyour opening ratio significantly. Tip six,think about what days and timesyou wanna send your content. Studies show that Tuesday,Wednesday and Thursday,around lunch time, 10 a. m. to 2 p. m. area,that window on those dayshas the highest opening rate. That may not make sense for your branddepending on the type ofcontent you’re sending outand what your promotions look likebut that’s a step that may fit for youso think about it, justreally what you wanna dois think about what time your customersare most likely gonna see those emailsand open those emails,make sure to scheduleyour sends to be in line with that. Tip number seven,make sure you have your addressin the footer and an unsubscribe link,this fits in line with emailmarketing rules and regulationsif you don’t have thosethings, you could get yourselfin trouble so just make sure that you do. Tip eightis to test before you send,you can always do a test,send it to yourself,send it to your business partner, whoever,have them check it, clickthe links in the email,read it, proofread it,make sure it looks goodbefore you send it to everybody’cause when you send it to everybody,there’s no going back. Tip number nineis to study your resultsand analyze your data,look at the opening rateson emails, past emails,how could you have improvedall those things, look atthe times that you sent itand engagement, allemail marketing softwarehas metrics that theyprovide on every campaignso you can really track your resultsand see the effectiveness of it,make sure you look atthat and then optimizeand use that data for future campaignsto make them even better. So thanks for watching,hopefully these nine tipswill help you deliver successin the email marketing worldand follow best practices. If you like the video, like it,comment, share it with your friendsand also follow us for more contentlike this moving forward.