– Is email marketing stillan effective way to growyour photography business?Hell yes!And if you’re still questioning why,then this video is for you. Since GDPR, more photographersthan ever are asking mewhether there’s any pointin them trying to buildan email list. But the new data protectionlaws have actuallymade email lists even moreengaged than ever before. Because now you’resubscribers have to genuinelywant to be on your email list. You cannot contact them otherwise. And this is what you want. You want a list of peoplewho want to hear from you. This means that you’remore likely to have themopen and click on your emails. A list of 100 engaged emailsubscribers is way morepowerful than list of10,000 who don’t even knowhow they ended up hearing from you. But why?Why is an engaged list ofemail subscribers so powerful?What gives an email list more juicethan an amazing socialmedia following for example. Well, let me outline nine reasons why. Number one, most of youraudience are not ready to book. They take their sweet time,lots of them are goingto need seven to 11 touchpoints with your businessbefore they even get in touch. Without an email list, that’sgoing to be a long process. How will you even makesure that they get thosetouch points, and you certainlywon’t have any controlover what they see and when. Enticing them onto yourlist and sending themgreat content allowsyou to stay top of mind,and then nurture that relationship. And with each email, you take them closerand closer to booking you. There is no better way to build up trustand likability with youraudience than to land intheir inbox with contentthat helps, entertains,or educates them. Number two, you get a notificationwhen you get an email. It pops up on your phone, oryou’ll see it in your inbox. You don’t get notified whena business that you followposts to Facebook, orInstagram, or LinkedIn. And the likelihood ofyou seeing it is slim,unless they’ve paid to promote it to you. Number three, emails remain in your inbox,they land there and theycan be opened and readlater when you have time. A social media post isthere and then it’s gonein a flash, and if youdon’t have time to giveit your attention at thatmoment, you will forgetabout it in seconds. Number four, there’s nodistractions, even if youdo give some time to a social media post. Think of all the distractionswhen you’re reading it. Think about what’s goingon above and below it,and maybe even to the side of it. How likely are you to take action on it?With all that other stuff going on. When you click on anemail and you read it,there’s only that email. No one else is competing on that screen. Number five is the cheapreach, reaching all of youremail subscribers isway cheaper than tryingto reach all of yoursocial media followers. And depending on the system that you use,it might even be free. Now free contact with allyour potential clients,that’s spectacular. Then there’s the fact thatyou own your email list. You’re in full control of it. Unlike being at the mercyof Facebook that candrastically cut your reach, or even deleteyour profile if they want to. Meaning that you loseyour entire audience. Next, in the increasedwebsite traffic and contentdistribution, no more puttingeffort into publishingcontent to your websites that no one sees. You can increase thetraffic to your website bysending a link out toyour email subscribers. Every time they go toyour website to consumea piece of content, they areanother step to booking you. And your email subscribersare 100 times more likelyto click on that link than anyone else,because they know you. Number eight is the metrics are amazing. Right inside your emailmarketing system isgolden information. You can see who’s openingyour emails, who’sclicking on them, theseare your hottest leads. And these are the peopleyou need to connect withon an even deeper level. So send them an offer, just for them. And then tip them gently over the edge. Last, but not least, you cansell out to your list alone. If you put the work intobuilding an engaged list,who enjoy hearing from you,you will have the abilityto create a real buzz anda buildup to your marketingcampaigns, just via your email list. Business owners who dothis can often sell outto their email subscribers alone. No kidding, I used to runmonthly beginner photographyworkshops which brought mea monthly profit of $1000pounds every month I sold90% of those workshop placesto my email list. These people are primed to buy from you,and they will buy over and over again. Now, I know what you might be thinking,why would anyone activelysign up to your email list?How do you even get them onthere in the first place?Well, I will be coveringthat one next week. But before you go, ifI peaked your interestabout email marketing, I coverthis in a lot more detailin my 60 minute marketingstrategy workshop. It is absolutely freeto attend, and it’s puretraining for an entire hour. It has been getting amazingfeedback from attendees,I would absolutely love tosee you at the next one. You can sign up attogsinbusiness. com/60MMS. Or just click the link in the description.