How To Launch An Email Drip Campaign And Automate Sales
Hi!Welcome to Snov. io guide to Email Drip Campaigns!In this video we’ll show you in detail howto set up your sender account, build and senda campaign for your list, and monitor yourcampaign performance. Email drip campaigns will help you automateand easily monitor your outreach, optimizefollow-ups, nurture leads, and pitch yourproduct. We’ll cover that in more detail in futurevideo guides, but for now let’s get startedwith Snov. io Email Drip Campaigns. First, lets log in. Before we start creating our first email dripcampaign, we need to set up an email account. Click on profile icon, account, email accounts,hit the Add button. I’ll choose a Gmail account, but you canset up an SMTP sender account as well. By the way, you can add an unlimited numberof sender email accounts, which is perfectfor agencies and companies with complex emailmarketing. In the account settings, specify your sendername. Then, the daily email sending limit, thatcan’t be higher than you email service providerlimit. We add this number automatically in the hint. For example, in G Suite, it’s 2000 emailsper day. Then, set a delay between email sendings inseconds. If you want, you can also add an email signature. You can do it manually, or simply copy-pasteit from your email client. When you’re done, click Save Settings. Next, we need to select a prospect list tosend the campaign to. Here’s how. In the Prospects tab you can view all of yourpreviously created prospect lists,which, by the way, can be built using ourEmail Finder with its multiple features. You can also upload your own list to the platform. Earlier, I uploaded my list and verified itusing Verify Current List option. If you add new prospects to the list thatis already being used in an active email campaign,the campaign will start for them automatically,which is, again, very handy. Click Launch drip campaign button to createa campaign for this list. Here we are in the campaign creation section. On the left, you can see general campaignsettings. In the middle, the campaign building field. And on the right, the campaign blocks we’llbe using to create our campaign. Start by adding the campaign name. Then click here to choose the email accountyou’ll be sending your campaign from. I’ll choose the one I added at the beginningof this video. Next, is a very interesting option. Sometimes a prospect can have several emailaddresses. So here we added an option to send to allof them, or only to the first one. To improve deliverability you can also choosenot to send tounverified and catch-all emails. If you want to incorporate link tracking intoyour campaign, you can turn it on here aswell. Now, we will create and set a schedule forour campaign. Choose a name, a time-zone,for example US/Arizona, set the days,for instance from Monday till Friday, andtime – from 9am to 7pm. Click Save then Apply. Now onto the actual campaign building. Drag an element on the right into the fieldto add it to a campaign, and connect it witha line. You can build campaigns as complex as youwant. I’ll show you an example. Now we need to fill in our email block withsome content. To edit the element you need to click on it. In the email block you can see the familiarsubject line and email body sections. There are many ways you can customize youremail in Snov. io Drip Campaigns:add a trackable link to the email, add primary or custom variables to the subject line andthe body, use HTML, attach files, add an unsubscribelink, add an image, and format text. Change the font, choose the text size, selectthe color, create list, add emojis, and more. If you create a really good email you’reproud of and feel like using it in the future,you can save it as a template for your futurecampaigns. Or you can just choose one of the Snov. ioemail templates and simply fill in the variables. The next block is Delay, that can be set inhours or days. Delay is the interval between sending follow-ups,regardless of the recipients’ actions. After the delay, your automatic follow-up is sent out and is now monitored through theTrigger that follows. We have two types of triggers – contact openedemail and contact clicked on the link fromemail. You can set the waiting time in hours or days,during which the trigger will collect informationabout the recipients actions, after whichthe Yes or No email sequences will followaccording to them. For example, if the contact opened the emailbut didn’t click on the link in it, theywill receive the second email sequence. Here we have created a pretty short campaign,but it can already give us an insight intothe recipients’ engagement, and let us divideour prospects into those interested and notinterested. We have everything set up, and all that’sleft is to click Save & Start. We have just launched a campaign and you maybe wondering where to find it. It’s right here in the Email Drip Campaignstab. Here you can see the list of all your campaigns:those saved but not launched, paused campaigns,completed campaigns, and, of course, activecampaigns. You can edit a campaign even if it is active. You can also see the general statistics foreach campaign and their statuses. In this same tab you can choose your pre-filledtemplates and check all of your schedules. Let’s take a closer look at our launchedcampaign analytics. Click on the campaign name to open detailedreal-time statistics. Here you can see the number of opens, clicks,replies, the total number of recipients, thenumber of unsubscribes, and the number ofemails that have not reached recipients becausethey either bounced or were auto-replied. Under the general stats you can see whichemails were the most successful and then savethem as a template. There are a couple more tabs on this page. In the Overview tab you can view the wholecampaign and check who received, opened, clicked,or replied to this or that follow-up. In the Recipients tab you can filter the recipientsby their statuses, views, clicks, replies,goals, and follow-up emails. Basically, you can see which recipients interactedwith your campaign the best. You can export the list of these chosen recipients,and, for example, launch another campaign. In the About tab you can take a look at thecampaign settings, and general info like senderaccount, the prospect list you used, the creationdate, and more!And that’s it!Easy wasn’t it?Snov. io Email Drip Campaigns is a great toolfor anyone who needs to optimize and streamlinetheir outreach. And we’re constantly adding new features. In the nearest future we’ll be adding TeamWork, which will be very exciting. We’ll make sure to make a video guide foryou once it’s out as well. We’ll also soon be updating the user interfaceof the platform, adding a No-send List, anembed video feature, and a whole lotmore!Feel like Drip Campaigns is exactly what youneeded to boost your sales?Why not try other Snov. io tools?Find leads anywhere with Snov. io Email Finder. Keep your list clean and reduce bounces withEmail Verifier. Gain an insight into your customers’ andcompetitors’ website technologies with Snov. ioTechnology Checker. And track your emails in Gmail with our freeand unlimited Email Tracker extension. Don’t forget to like this video and subscribeto our channel for more tutorials and Snov. ioupdates. Thanks for watching and happy sending!