Thanks to the rise of dropshipping and ecommerceit’s never been easier to run your own sidebusiness online. Yet it can still be a daunting process, andoftentimes knowing exactly how to start anecommerce business – one that actually makesmoney – can be remarkably difficult. If you’re thinking of starting an ecommercestore, maybe you know the feeling too. But don’t worry, because in my hands isa clipboard that changes everything. ___Hi everybody, it’s Jessica from Oberlo,and today I am going to share our How to Startan Ecommerce Store Checklist. We’ll go over everything you need to knowto setup your online business. We’ll cover ecommerce marketing, we’lltalk about where to source products, and we’llshare a few other tips and tricks. By the end of this video, you’ll see thatcreating an ecommerce business is much moredoable than you might have thought. Ready?Let’s get started. Our nine-point ecommerce checklist beginswith finding the right platform. By platform, we mean a virtual space for yourecommerce business. Just like a brick and mortar store, you’regoing to need a virtual location to showcaseyour products. We use a basic ecommerce store template madeby Shopify. Their software is intuitive and used by millionsof ecommerce entrepreneurs all around theworld. If you want an in-depth tutorial guiding youthrough each and every step of building anonline store with Shopify, just click thelink in the description below. The next item on our checklist: finding productsIf you’re a complete newbie to the worldof ecommerce, you might be wondering whatexactly you should sell. There are literally millions of products tochoose from, so finding the right productfor you may seem a little daunting. In fact, not knowing what to sell is one ofthe most common reasons why people don’tfollow through with their ecommerce ambitions. Here are two things to think about when itcomes to picking a product to sell:First, is the product trending?And second, is the product easy to find elsewhereor available on popular ecommerce sites likeAmazon?You can check if a product is trending orforecasted to trend by using Google trends. Google Trends tracks how often a particularsearch-term is entered relative to the totalsearch-volume across various regions of theworld, and in various languages. This gives you a sense of how often peopleare looking for a particular product. If more and more people are searching fora product every month, we can safely say thatproduct is trending. At Oberlo we have lots of resources to helpyou find great products to sell online, fromOberlo search tools to our product recommendationvideos on YouTube. There is a link to one of those videos inthe description below – so head there todiscover some great products on Oberlo. If a product is easy to find elsewhere, itmight be a generic product. Generic products like jewelry or books arealready widely available. New dropshippers trying to sell products likethese will struggle to compete against biggerecommerce stores. The better strategy is to find a niche productor set of products that appeal to a particularaudience. How do you do that?Start by making a list of product ideas youwant to sell in your ecommerce store. Ask yourself what your friends, family, andother like-minded people might be interestedin buying. Then go online and see how easy it is to findthe products on your list. What can you find on sites like Instagram,Pinterest, or Etsy?If there are limited options on those sites,you might be on to a great product idea. Moving on now with our checklist to: productsourcingNow that you’ve picked your product, it’stime for you to find a supplier. This is where the dropshipping business modelis worth mentioning. Among entrepreneurs, dropshipping is growingmore popular every year. Why?It requires less investment up front, becausethere’s no requirement that merchants stocktheir own inventory. Here’s how dropshipping works: You findproducts on an ecommerce marketplace likeOberlo. Then you import those products into your store. When a customer purchases one of those items,you then place the order with a third partysupplier, and they ship the item directlyto the customer. With dropshipping, you never have to handlemerchandise. You can also swap out products in your storein minutes, giving you the flexibility tostay on top of current trends . In addition, apps like Oberlo automate a lotof this process for you. This gives you more time to focus on thingsthat will help you to scale your business– like coming up with a great ecommercemarketing strategy. We’ll get to that later. If you’re looking for products to sell onOberlo, make sure you also look for the blueOberlo Verified badge. These are top dropshipping suppliers. Suppliers with the Verified badge have successfullycompleted a minimum of 1,000 orders with Oberlo. They deliver on time, meetexpectations, and they provide fast supportOberlo vets all of these suppliers to ensurethey have their paperwork in order, maintainexcellent warehouse conditions, and consistentlyget positive merchant feedback. Then and only then do they become Verifiedsuppliers with Oberlo. Next on our checklist: Ecommerce marketingAlright, you’ve set up your store and areready to take orders. You have a great product and you’re workingwith a great supplier. Now what?It’s time to find some customers for yourstore with a sensible ecommerce marketingstrategy. We can’t emphasise enough how vital it isto focus your energy and time on marketing. Before you do anything else with your store,ensure that you can generate traffic and reachpotential customers. The key to ecommerce marketing is to findthe right channel for your products. After that, fine tune your strategy so thatthe cost of finding a customer is less thanwhat you earn from the sale. This is quite a meaty subject, with lots toget your teeth into. In fact, we’ve written an eight-chapterebook with all you need to know about marketingchannels – click the link in the descriptionto download your copy for free. The marketing to-dos on our ecommerce storechecklist don’t stop there. The next point on our checklist is CustomerService. Research suggests that 45% of US customerswill abandon an online transaction if theirquestions or concerns are not addressed quickly. Having customer service is critical to youronline store’s long term success. Luckily, there are several ways to offer greatcustomer service:First, you can create self-service contentand a detailed FAQ page. This helps your customers answer their ownquestions without emailing you, which savestime and energy for both of you. Second, you can offer live chat support ifyou have enough time. This might be a good thing to do in the beginning,when traffic isn’t quite flooding in. And you’ll learn a lot about your marketby addressing customer questions directly. Finally, you can ask your first customersto give product reviews. These reviews go along way towards answering other customers’questions about how a product fits or functions. Plus, reviews give your store valuable socialproof and create repeat customers, which arefive times cheaper to acquire than new ones. Yep, five times !Our checklist continues with: Conversion OptimizationOn average, 69% of your website visitors willleave your site without completing a purchase. How much more profit would you make if that69% completed a purchase?It’s certainly worth investing some timeto find a way of capturing your abandonedcarts at the checkout. We’ve seen several tactics work well fordropshippers. For example, you can create limited-time offers. Or you can launch a cart abandonment emailscampaign. You can even set up a retargeting ads campaign. Get creative. This is an aspect of entrepreneurship thatrequires constant experimentation. If something comes to mind that you thinkwill make customers more likely to buy yourproducts, try it out. Measure the results. And try again. We’re almost at the end of our checklistwith: Store OptimizationHere’s something worth remembering: 44%of online shoppers will tell their friendsabout a bad experience online. This is why you should always keep the performanceof your website in mind, and seek to optimizeit wherever possible. Improve your website speed. Create an intuitive navigation bar. Focus on creating a great product page. Display related items. Optimize your store search. Lastly, check how your store looks on mobileand tablet devices . This is when those littlestore tweaks can add up to a big impact onyour bottom line. Let’s tick off the final two items on thechecklist. Starting with: InventoryBest selling products come and go. After all, remember the fidget spinner?That’s why yourinventory is vital. As an entrepreneur, you should always be curiousabout new product ideas that could enticevisitors to your store. At the same time, you should always be revisitingyour stock of steady-selling product. If something isn’t selling, replace it withan item that’s flying off the virtual shelf. Get into the habit of testing products everyday. Research new products using Google trends,and add promising new products to your existingones to help drive sales. And the last point on our ecommerce checklist:Learn by doingIt’s all part of the fun of being an entrepreneur. It’s fine to make mistakes. In fact, that’s often how we learn best. And anyway, what are you going to do if youmess up?Fire yourself? Probablynot. Be curious, be bold, and build your storesooner rather than later. You can see how the creme de la creme of Shopifystore owners set up their stores in our BestShopify stores YouTube videos. Simply click the link in the description andget inspired by the most successful storeson the Shopify platform. What do you think of our ecommerce store checklist– did we miss anything?Do you agree with how much emphasis we puton marketing?Are there any apps that you would recommendto first time store owners?Tell us in the comments!I personally read the comments and will getback to you. For more tips and guides on ecommerce anddropshipping, click subscribe and turn onthat notification bell. Thanks for watching – until next time: learnoften, market better, and sell more.