How To Use Affiliate Marketing In Your Business

– It’s passive income, you can
do it while you’re sleeping,so every time I’m getting my beauty sleep,I’m getting paid all the money. – I like that. Welcome to The Journey, I’m Nealey. – And I’m Morgan. – And we’re your GoDaddy guides for today,and in this episode we’re talkingabout how to use affiliate
marketing for your business. All right Morgan, why don’t you tell uswhat is affiliate marketing?- So affiliate marketing,
it’s super simplebasically you’re a reseller
for somebody else’sproduct or service, so
anytime that you post a linkabout this product or you write a reviewor just have a link on your website,and one of your readers clicks
and purchases that product,you get a small commission
for every purchase. It’s easy, it’s awesome and
basically you get to sit backand enjoy all the money coming in. – Right, it’s like passive income, right?- Yeah, it’s passive income, you can do itwhile you’re sleeping,
so every time I’m gettingmy beauty sleep I’m
getting paid all the money. – I like that, I like it. – I don’t have to have my
own products or services. I don’t have to deal with
customer support, any of that. I just post about the
products and servicesthat I love and I use and then my readersget to reap the benefits ’cause
they’re coming to my websitethey’re reading about my reviews,or whatever I’m posting
about and if they likewhat I’m talking about
and they end up purchasing,then I get a small kickback, it’s great. – I’m all about it right,
especially sleepingand getting paid, like
what better is that?- Goals- Goals, #goals. All right, so we know what
affiliate marketing is,but how do we get started,
like what’s those first steps?- So the easiest way to get startedis to tap into your own community. So if you already have
a community of peoplewho follow you whether on your website,on your YouTube channel, on
your Instagram, wherever it is,is go to them and start sharing
the products and servicesthat you love and using
those affiliate links. The next step is to take it to your fans. ‘Cause you’ll have
members of your communitybut the next level are
those fans, who basicallyyour word is gold to
them, and anything you dothey will buy, right?
– Right. – ‘Cause they just trust
you, they love you,and so going to your
community, going to your fans,but also tapping into the trafficthat you’re getting from
your website already. Those people may not be
part of your community,or your fans, they just might
be finding you through googlebut they’re coming to you through googlebecause you’re ranking high,
and they’re finding articlesand reviews and anything
about that product or servicethat you’re talking about, so
start with that audience firstand you’re gonna have a
lot of affiliated income. – All right, so I really
love the community aspect. Can you tell us a little bit moreabout what you’ve seen others use as,to really tap into that community
with affiliate marketing?- Yeah, there’s an example that I love. I’m a part of this Facebook group,it has over 100,000 members
and it’s a private groupso you have to request to
be a part of this group. But it’s just for clothing
and shopping deals. And so anytime that the
admins find a great dealor you can ask like, “Hey
I’m looking for Birkenstocks,”is there a deal on this,”
they will go, they will findthe best deal out there
and they’ll share the linkand then you’ll see everyone
like, “Thank you so much,”I love it, it’s Christmas. “
– Right- But, you know people are
excited to buy using that link. We all know it’s affiliate
link, but we’re excitedbecause we’re getting a deal
and the admins are happyto provide us the link
because they’re getting,- Right, they’re getting paid.
– All the money, yeah. – Sorry, I love that and
especially you go back to it,getting paid while you
sleep, and now those userscan probably go on google
and search for dealsby themselves, but that’s the
power of affiliate marketing,is you’re giving it to
them and you’re basicallydoing a service and because of that,they’re going to buy your link. – I’m so appreciative that they can justgo find the deal for me,
my time is worth way morethan searching for
every single little dealthat’s their job and that’s
why they have their affiliatesfor these companies and so
they can just do that for meand I can click the
link and I can give thema little kickback, I’m happy to do that. – All right, so tell me a little bitabout how we should go
about choosing who to,like what affiliate we should use?- Well, first off you
should find affiliatesfor products and services that you love. You shouldn’t sign up for
every affiliate program,just so you can get credit for
all of these different thingsbecause that’s inauthentic and that’s notwhat your audience is coming to you for. Most likely they’re coming
to you for your niche,your specific category, the
things that you focus on. So I would find those affiliate programsand sign up for those, and
if this is your first time,just start small maybe start with one. You can do the Amazon
affiliate, you can do Target,there’s so many out
there and go from there. – Right and what a lot of people
use is the Amazon affiliateespecially with the shopping, right?Like you go on on, find the product,get the link and get that kickback. – Yeah. – All right so I signed up
for affiliate marketing,I’m ready to go, but I wanna
get paid while I sleep. How do we go about doing that?- Yeah, so every program is different. Some programs you’ll
get paid every 30 days,if you have sales, some
it’s different windows. Others, what’s really cool,
is if someone clicks your linkthey have different windows
with a tracking cookieon when a customer can purchase,
so some you have 48 hours,and anything a customer
purchases using that linkyou get credit for, some it’s 30 days. So everyone is different, but
you just got to look into itand know that it’s normal
to to have a longer window,especially for customers
to return products. You’re not gonna get creditfor something that gets returned. So just look in to it and
know that it’s probablyon a monthly or bi-monthly cadence. – And that’s super cool right,like not all of us are
ready to buy it right now,we wanna just kinda check
it out, but if we go back,it’s still your affiliate link. – Yup, yup.
– That’s awesome, love it. So I’ve got my affiliate marketing set up,I know how I’m gonna get paid
and they’ve given me linksand code and all this
nonsense to me, right,what do I do with it?- First place is to start on your website. So you can put banner
links on your side bar,if you’re doing a review post,you can put it at the bottom of the post. I have an animation
news and reviews websiteand so occasionally we’ll
get product to reviewfor the new Disney movies that
came out, the new Blu-rays,and so I make sure on my postthat I mention the
Blu-ray at the beginning,that hey we’re reviewing
the Cinderella Blu-ray,and I’ll include a link to
the affiliate right therejust so they know, hey
I want this right now. – Right.
– I don’t want to readyour review I just want
to click and buy it. Right, and then I will do my full reviewand at the bottom I’ll have purchase,and it’ll have different affiliate links. For my readers, I actually
include quite a few,I include one for Amazon,
I include one for Target,I actually include one for Best Buybecause Best Buy does these crazy bundlesand people like that. And so I just give my
audience options so they can,after reading my review and
deciding, yeah I want this,they can buy it where they want. – Right, and you can also
use it on social media. What’s super popular is
people have their reviewon YouTube or whatever it is,and then in the description
it’ll have some more infoand then their affiliate
link’s right there. – Yeah, so I go, for my websitewhat I’ll do is I’ll go lookat all the new releases
coming out for the yearand I’ll just auto schedule
on the release date saying,”Hey, this is out on Blu-ray
now,” and it includes the link. So, there’s a lot of ways
that you can do this. Wherever your subscribers
are, your followers are,your fans, your readers,
get in front of them. And don’t, I mean, you got
to really read your audience. You don’t want to do it
to much, where it’s likeare you just a nonstop affiliate site?- I was about to ask you that,
like how much is too much?’Cause I’ve been to sites
and it’s literally likeevery other line is an ad
and it’s just crazy to me. – Yeah and that’s up for
you and what you wantyour site to be, if that’s
what your site’s all aboutand people keep coming
and they love it, great,but it’s up to you, how you
want to balance your content. But that reminds me of somethingthat’s really important
to do on your websiteis that you need to disclose
that you are an affiliate. So on that post at the top,
very clearly, or at the bottomthere’s full FTC guide lines on this,but you need to say this post
contains affiliate links,by clicking on this we
get a small percentage,this is how our site keeps runningor you know my business stays running,it’s up to you how you
want to phrase that,but you do need to call that
out so that way people knowokay this is what I’m getting intoand then you could also have a linkto your full affiliate
disclosure statement,you know, which is a separate pagewhere you can really
detail everything out,all the affiliates that you’re members ofand so on and so forth. – And that’s so great
that openness and honestyand transparency not just for regulations,but for your audience, your
visitors, your customers. They want to know you’re
someone they can trust,and when you do that and
you give value to themthey’re gonna want to
give value back to you. – Yup, so affiliate marketing, super easy,you can get started today,
again it’s a way to tapinto your audience that
already is coming to youfor reviews, products, services. They love your content
and it’s a way that,hey let me help you sort of thing, right?- Absolutely, so comment
below if you thinkaffiliate marketing is
right for your business. While you’re there,
smash that like button,subscribe and ring the bell,so you know when the next videos are out. This has been The Journey, signing off.