– It’s passive income, you cando it while you’re sleeping,so every time I’m getting my beauty sleep,I’m getting paid all the money. – I like that. Welcome to The Journey, I’m Nealey. – And I’m Morgan. – And we’re your GoDaddy guides for today,and in this episode we’re talkingabout how to use affiliatemarketing for your business. All right Morgan, why don’t you tell uswhat is affiliate marketing?- So affiliate marketing,it’s super simplebasically you’re a resellerfor somebody else’sproduct or service, soanytime that you post a linkabout this product or you write a reviewor just have a link on your website,and one of your readers clicksand purchases that product,you get a small commissionfor every purchase. It’s easy, it’s awesome andbasically you get to sit backand enjoy all the money coming in. – Right, it’s like passive income, right?- Yeah, it’s passive income, you can do itwhile you’re sleeping,so every time I’m gettingmy beauty sleep I’mgetting paid all the money. – I like that, I like it. – I don’t have to have myown products or services. I don’t have to deal withcustomer support, any of that. I just post about theproducts and servicesthat I love and I use and then my readersget to reap the benefits ’causethey’re coming to my websitethey’re reading about my reviews,or whatever I’m postingabout and if they likewhat I’m talking aboutand they end up purchasing,then I get a small kickback, it’s great. – I’m all about it right,especially sleepingand getting paid, likewhat better is that?- Goals- Goals, #goals. All right, so we know whataffiliate marketing is,but how do we get started,like what’s those first steps?- So the easiest way to get startedis to tap into your own community. So if you already havea community of peoplewho follow you whether on your website,on your YouTube channel, onyour Instagram, wherever it is,is go to them and start sharingthe products and servicesthat you love and usingthose affiliate links. The next step is to take it to your fans. ‘Cause you’ll havemembers of your communitybut the next level arethose fans, who basicallyyour word is gold tothem, and anything you dothey will buy, right?– Right. – ‘Cause they just trustyou, they love you,and so going to yourcommunity, going to your fans,but also tapping into the trafficthat you’re getting fromyour website already. Those people may not bepart of your community,or your fans, they just mightbe finding you through googlebut they’re coming to you through googlebecause you’re ranking high,and they’re finding articlesand reviews and anythingabout that product or servicethat you’re talking about, sostart with that audience firstand you’re gonna have alot of affiliated income. – All right, so I reallylove the community aspect. Can you tell us a little bit moreabout what you’ve seen others use as,to really tap into that communitywith affiliate marketing?- Yeah, there’s an example that I love. I’m a part of this Facebook group,it has over 100,000 membersand it’s a private groupso you have to request tobe a part of this group. But it’s just for clothingand shopping deals. And so anytime that theadmins find a great dealor you can ask like, “HeyI’m looking for Birkenstocks,”is there a deal on this,”they will go, they will findthe best deal out thereand they’ll share the linkand then you’ll see everyonelike, “Thank you so much,”I love it, it’s Christmas. “– Right- But, you know people areexcited to buy using that link. We all know it’s affiliatelink, but we’re excitedbecause we’re getting a dealand the admins are happyto provide us the linkbecause they’re getting,- Right, they’re getting paid. – All the money, yeah. – Sorry, I love that andespecially you go back to it,getting paid while yousleep, and now those userscan probably go on googleand search for dealsby themselves, but that’s thepower of affiliate marketing,is you’re giving it tothem and you’re basicallydoing a service and because of that,they’re going to buy your link. – I’m so appreciative that they can justgo find the deal for me,my time is worth way morethan searching forevery single little dealthat’s their job and that’swhy they have their affiliatesfor these companies and sothey can just do that for meand I can click thelink and I can give thema little kickback, I’m happy to do that. – All right, so tell me a little bitabout how we should goabout choosing who to,like what affiliate we should use?- Well, first off youshould find affiliatesfor products and services that you love. You shouldn’t sign up forevery affiliate program,just so you can get credit forall of these different thingsbecause that’s inauthentic and that’s notwhat your audience is coming to you for. Most likely they’re comingto you for your niche,your specific category, thethings that you focus on. So I would find those affiliate programsand sign up for those, andif this is your first time,just start small maybe start with one. You can do the Amazonaffiliate, you can do Target,there’s so many outthere and go from there. – Right and what a lot of peopleuse is the Amazon affiliateespecially with the shopping, right?Like you go on on, find the product,get the link and get that kickback. – Yeah. – All right so I signed upfor affiliate marketing,I’m ready to go, but I wannaget paid while I sleep. How do we go about doing that?- Yeah, so every program is different. Some programs you’llget paid every 30 days,if you have sales, someit’s different windows. Others, what’s really cool,is if someone clicks your linkthey have different windowswith a tracking cookieon when a customer can purchase,so some you have 48 hours,and anything a customerpurchases using that linkyou get credit for, some it’s 30 days. So everyone is different, butyou just got to look into itand know that it’s normalto to have a longer window,especially for customersto return products. You’re not gonna get creditfor something that gets returned. So just look in to it andknow that it’s probablyon a monthly or bi-monthly cadence. – And that’s super cool right,like not all of us areready to buy it right now,we wanna just kinda checkit out, but if we go back,it’s still your affiliate link. – Yup, yup. – That’s awesome, love it. So I’ve got my affiliate marketing set up,I know how I’m gonna get paidand they’ve given me linksand code and all thisnonsense to me, right,what do I do with it?- First place is to start on your website. So you can put bannerlinks on your side bar,if you’re doing a review post,you can put it at the bottom of the post. I have an animationnews and reviews websiteand so occasionally we’llget product to reviewfor the new Disney movies thatcame out, the new Blu-rays,and so I make sure on my postthat I mention theBlu-ray at the beginning,that hey we’re reviewingthe Cinderella Blu-ray,and I’ll include a link tothe affiliate right therejust so they know, heyI want this right now. – Right. – I don’t want to readyour review I just wantto click and buy it. Right, and then I will do my full reviewand at the bottom I’ll have purchase,and it’ll have different affiliate links. For my readers, I actuallyinclude quite a few,I include one for Amazon,I include one for Target,I actually include one for Best Buybecause Best Buy does these crazy bundlesand people like that. And so I just give myaudience options so they can,after reading my review anddeciding, yeah I want this,they can buy it where they want. – Right, and you can alsouse it on social media. What’s super popular ispeople have their reviewon YouTube or whatever it is,and then in the descriptionit’ll have some more infoand then their affiliatelink’s right there. – Yeah, so I go, for my websitewhat I’ll do is I’ll go lookat all the new releasescoming out for the yearand I’ll just auto scheduleon the release date saying,”Hey, this is out on Blu-raynow,” and it includes the link. So, there’s a lot of waysthat you can do this. Wherever your subscribersare, your followers are,your fans, your readers,get in front of them. And don’t, I mean, you gotto really read your audience. You don’t want to do itto much, where it’s likeare you just a nonstop affiliate site?- I was about to ask you that,like how much is too much?’Cause I’ve been to sitesand it’s literally likeevery other line is an adand it’s just crazy to me. – Yeah and that’s up foryou and what you wantyour site to be, if that’swhat your site’s all aboutand people keep comingand they love it, great,but it’s up to you, how youwant to balance your content. But that reminds me of somethingthat’s really importantto do on your websiteis that you need to disclosethat you are an affiliate. So on that post at the top,very clearly, or at the bottomthere’s full FTC guide lines on this,but you need to say this postcontains affiliate links,by clicking on this weget a small percentage,this is how our site keeps runningor you know my business stays running,it’s up to you how youwant to phrase that,but you do need to call thatout so that way people knowokay this is what I’m getting intoand then you could also have a linkto your full affiliatedisclosure statement,you know, which is a separate pagewhere you can reallydetail everything out,all the affiliates that you’re members ofand so on and so forth. – And that’s so greatthat openness and honestyand transparency not just for regulations,but for your audience, yourvisitors, your customers. They want to know you’resomeone they can trust,and when you do that andyou give value to themthey’re gonna want togive value back to you. – Yup, so affiliate marketing, super easy,you can get started today,again it’s a way to tapinto your audience thatalready is coming to youfor reviews, products, services. They love your contentand it’s a way that,hey let me help you sort of thing, right?- Absolutely, so commentbelow if you thinkaffiliate marketing isright for your business. While you’re there,smash that like button,subscribe and ring the bell,so you know when the next videos are out. This has been The Journey, signing off.