How to write emails that get opened with Ramit Sethi

Want more insights on how to write killer blog posts and emails? Get notified when we open our copywriting course Call to Action

Look over GrowthLab CEO Ramit Sethi’s shoulder as he writes one of his legendary engagement emails from scratch. From the outline to the final email, you’ll learn how to take a story you’d tell your friends and turn it into an email that your mailing list loves.

0:23 – The two types of emails we send our list
1:02 – Where I start every email
1:18 – The best place to find stories for you emails
1:55 – Watch me create a 5 line email outline in real time
5:26 – How to spot — and eliminate — “marketese” from your writing (this is why my emails sound like someone is talking to you)
6:40 – How to really go from “telling” to “showing” — everybody talks about this, no one else shows you how
8:10 – Which words to change to instantly turn so-so writing into hard-hitting copy
10:13 – How I get unstuck when I can’t figure out what to write next
11:20 – Who I go to for help on copy and how to build your own support network (no, you don’t have to pay anybody for this kind of help)
16:27 – How to wrap up an email so it forces your audience to stay engaged and make you a better writer
17:26 – The most important part of the writing process
17:58 – The most advanced skill you can learn as a copywriter
18:30 – Watch me tear down and re-write my own email to make it 10X better
19:32 – The best hack for novice copywriters to make their writing exponentially better

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