– On today’s Cold EmailTeardown we are talkingabout selling conversionrate optimization services. And we’re gonna go througha three email drip. And we’ve got actual stats,so I’m excited, here we go. Hey Alex, first off I wantedto say I’ve watched a tonof your videos and let youknow how useful they are. Thanks, that’s a guy that’s appreciative. You know, I’m not sayinganything bad about you,but when are you gonnaleave a comment, huh?If you have left a commentalready, thank you. This is a new style I’mtrying called intimacy. I’m gonna just make aggressiveeye contact with the camera,and ask for you to leave good comments. This teardown’s goneoff the rails already. So, first off I just wanted to sayI’ve watched a ton of your videos. I know how useful they are. I set up a cold email campaignto help out a mate whose freelancing. He’s offering conversion rateoptimization to help digital agencies. Unfortunately, I haven’t hadthat good of a response for him. Here we got 127 emailsout, 79% sent, 24% opened,0% clicked, 3% replied, 10% bounced. So, 24% open rate is extremely low. That means we’re gonnalook at the subject line. Then from there we’lllook at the other topics. But he sent all three emails. It’s a three sequence drip, and he’susing Mailshake to send it out. All three response he’s hadwere negative by the way. So subject line, I would say questionabout CRO reads as question about crowto somebody that doesn’t know anythingabout conversion rate optimization. Which actually brings us toa bigger point, acronyms. If you’re using an acronym in your emailyou better make sure that everyone knowswhat you’re talking about because evenas a marketer if you’re notthinking conversion rateoptimization every single dayyou might read that as crow,and you might not open the emailas evidenced by the 25% open rate. Or you might just say question about CRO,and think, oh, my company’s not named CRO,I’m not gonna open the email. There’s a million misunderstandingsthat could happen by puttingan acronym in the email. So I would actually justtest question about company,and make that a custom field here. That’s the subject line I would test,and let’s jump into the email. Hi name, your X client project is oneof the marketing projects I’ve seen!This is everything that’s wrongwith cold email right here. If you’re not customizingthis line you can’t say stufflike it’s the bestmarketing project I’ve seen. What does that evenmean? What does that. . . I’m a little peeved, all right?If it’s a good marketing projectyou’re complimenting them on results. And if you’re complimenting themon their amazing ability to get results,why would they needconversion rate optimization?That’s a general rule ofthumb for all cold emails. Don’t compliment people onsomething that you’re goingto say in the next linethey’re not doing great. So, hey name, love the work you didfor this project, impressive. Are you the best person to speakwith at this agency inrelation to conversion rateoptimization training for your clients?Are you the best person to speak at?That’s up to you as the sales guyto find out if they’re the best person. Assume you’re speakingto the right person,and actually pitch them on your service. I’ve helped two dozenagencies in the last yearwith conversion rateoptimization, hang on. There were some case studies, however,that stood out, especiallythe website designs. If you’re a conversion rate expert,and you’re looking at their sites,and you’re finding conversion problems,that would be the time to reach out. So I’m gonna assume that’sthe frame of this email. The lead choice here would be agenciesthat have client projectsand cases studiesthat obviously look likethey can be improvedwith conversion rate optimization. I’ve helped two dozenagencies in the last yearwith conversion rateoptimization for their clients,and would love to do thesame for your company. If so, would you or nothing be interestedin knowing how CRO canincrease agency revenue?Do they know what CRO is, ordo they not know what CRO is?I’m gonna assume they know whatconversion rate optimizationis, but don’t know the acronym. If that was the assumption you made itdoesn’t make any sense to educate themon CRO if they already know enoughat least to know what the acronym means. It doesn’t make any sense. P. s. You can read ashort blog about my tipsfor the CRO course I teach for the CIM. Again, CRO, CIM, I could GoogleCIM, but I’m not going to. I’m just gonna delete it. I’ve helped two dozen agencies,and then maybe two agency names,Fuzz, Fueled, in the last yearwith conversion rateoptimization for their clientsand would love to do thesame for your company. We do a two day on-site workshopthat will give you sales materialsand training to make morerevenue selling conversion rateoptimization as an add-on service. I would love to run through the detailson a quick call and see ifthere’s a fit, thanks, Joe. So, this is email one. I would remove this as well justbecause I don’t know whatthe blog post is about,and I don’t know what CIM stands for. Second email, hi, firstname, I almost forgotto send you my article from The Drumon western versus easternpersonalization and CRO. P. s If you don’t look afterconversion rate optimizationor training your staff please feel freeto forward my email onto a relevant colleague. I know this is what it saysto do in Predictable Revenue. People know how to use email a lot morethan they did when that book was written. And they will forward it if it makessense for a colleague to look at it. You don’t have to ask for thatforward, at least not here. P. s. I almost forgotto send you my article. It’s disingenuous to say stufflike this in an email drip. And they know it’s an email dripbecause you’re sendingit to marketing people. They know about coldemails, so when you saystuff like this was thegreatest marketing projectI’ve ever seen, congratulations,or I almost forgot to sendthis to you, here’s my article,they can see right throughthat stuff, and it turns them off. They’re not gonna respondto an email like that. Hey, first name, wanted to makesure this didn’t get buried. And I like this article, right?Here’s an article from The Drum on westernversus eastern personalization,that’s a great interesting article title,in conversion rate optimization. Mind if I send over a fewtimes for a quick call?The problem with sendingthis link in this emailis you’re asking them nowfor two things, right?Click the link and book a meetingwith me, instead of just one thing. But if this article’s really great,I haven’t read it, maybe send it. If not just remove thisand the email still works. Now we’re on to the third email,the final email in the sequence. Hi, first name, just wantedto check if you’re interestedat all in CRO services or CROtraining for your clients. This requires no work from you,we create the deck slides for your pitch. Otherwise, I bid you good dayand won’t contact you again. This comes off as too aggressivein a really weird way, soI’d remove that otherwise. Just wanted to check if you’reinterested at all in CRO services. Hi, first name, at this point I’ll assumeyou’re not interested in adding conversionrate optimization as a service this year. If anything changes and you’d like to hearhow our training can increase company,their agency name’s, revenueand client sales conversionplease let me know, thanks, Joe. And there’s your email,there’s your email drip. Right here I’ll put a link to downloadthis in the description as always. Also, if you want us to do thisfor your agency that’s experiment27. com. We write cold emails, we book meetingswith enterprise companies,and most importantly,we find you enterprisecompanies to work with. If you found this video valuable,I would love if you wouldshare it with a friend or two. We’re trying to hit 100,000 subs,so every share helps thechannel and helps me. I’m Alex Berman, thanks.