Professor David Bell on Digital Marketing: Wharton Lifelong Learning Tour

David Bell, the Xinmei Zhang and Yongge Dai Professor at the Wharton School, spoke to alumni in Los Angeles about managing brand and customer assets through digital marketing on the first stop of the Wharton Knowledge for Action Lifelong Learning tour.



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OPS: Tips for great Auto Responders

Learn great tips for setting up and writing auto responder emails and bios to help grow your business. OPS training webinar recorded April 30, 2014


Keto 28 Day Challenge

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Discover healthy ways of dealing with social pressures. Includes tips for eating out and guidelines for drinking alcohol. This is what makes weight loss sustainable! You can learn about 12 of the best Keto supplements that will help you transition to ketosis and make the Ketogenic diet more effective.

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How to Get Clickbank Sales For Free Using Pinterest

Free workshop training:

In today’s video, I’m going to talk about an effective method to get Clickbank sales for free using Pinterest free traffic. If done right, you can easily generate Clickbank affiliate sales for free on autopilot using the power of Pinterest.

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How To Create Jvzoo Affiliate Account | Earn Money Online From Jvzoo

In this video, I will tell you how to create jvzoo account and how to approve jvzoo products. If you want earn money online then watch this video and implement then see the results.
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SharpC2 – Episode 1 [Client Authentication]

Start TeamServer project & build client authentication.


Add an EMAIL NEWSLETTER sign up FORM to WordPress

In this video we add a great looking email newsletter opt-in form to our WordPress website. The plugin we’re using works with 16 email services including Mailchimp and Aweber. There is also a huge range of form templates and forms can easily be added to posts, products, widgets or even as a pop-up.

Get the plugin here:


How to fix WordPress not sending emails issue?

โ€œWordPress not sending emailsโ€ is an issue that mainly occurs while using shared hosting for your WordPress website. During this issue, you will mostly find that you will not get any WordPress notification emails from your site and you will not receive any contact forms even. This is an issue that is mainly caused on shared hosting as the provider limits the module for sending the emails to save their server from being abused.


How Digital Marketing Will Change in 2021

2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly, to voice search controlling roughly 50% of the searches in the United States according to Comscore. But 2020 is over, what’s going to happen in 2021?


The digital marketing landscape is saturated, especially due to COVID, everyone’s coming online, and what would have happened five years from now has already happened due to COVID.

In essence, it’s pushed all these businesses online, made it super competitive so nowadays everyone is leveraging digital marketing. So how do you get a leg up on the competition and win in 2021?

Well, the first trend I have for you is page speed. It’s going to be more important than ever. Not only are we seeing it with an increase in conversions that is causing sites when they improve their page speed, but we’re also seeing that it increases their traffic and their rankings.

One trick or hack that you can do and we do this with the website is load your non-static files from CDNs. CDNs are also known as a content delivery network. We’re seeing conversion increases for up to seven percent.

The second trend that we’re seeing is content length won’t matter as much. And I’m talking about text-based content. Everyone used to create content based on the length being like, oh if we want to rank at the top, it needs to be super long, we need to have all these keywords in there, this percentage.

In 2021, I want you to make your audio length and your video length longer. We’re seeing audio and video length that’s over 10 minutes perform better than shorter versions that are only three, four or even five minutes. On the flip side, if you make your audio and video length 20, 30 minutes, we’re not seeing it have as big of an impact compared to just having it 10 minutes.

As I mentioned and this is the trend number three, as I mentioned earlier, there is no Holy grail of digital marketing because it’s super competitive. That means one thing, one hack will not get you that silver bullet that just helps you beat your competition. It’s about getting those little marginal gains.

Trend number four, how high you rank will matter more than ever. If you look at older data, it shows that, hey, if you’re rank at the top of Google, you’re going to get more clicks than if you ranked number two, three, four, or five.

But what I believe is going to happen with Google taking up more and more listings because they need a hit curling earnings numbers and they’re making all these changes to algorithms and sometimes the changes they make may affect paid ads, sometimes they may not, but they got to figure out more ways to monetize if they want to keep growing their cash cow.

Trend number five, repurposing and updating content will be the norm. So when you’re creating content, go super in-depth and I don’t want you to stop with just video, also look at audio. Podcasting is booming right now, but there’s not that many podcasts in the grand comparison compared to blogs out there. Don’t worry about duplicate content. None of these platforms are penalizing for duplicate content.

Trend number six, backlinks won’t matter as much. With user signals, does it really matter if a site has a million backlinks or two million backlinks? Not really, what really matters to users is is a site more relevant.

Trend number seven, brands will have more power than ever. It’s not just Google. With Facebook, with Clubhouse, whatever platform that you’re going to go and leverage, if you have a brand, it’s easier to get followers, it’s easier to get reach, it’s easier to get more sales.

There’s so much fake news going out there, there’s a lot of corruption with people just saying whatever online to make a quick buck that if you have a brand, you’re much more likely to do better in the long run, so make sure you focus on building that brand because people trust brands, search engines, social platforms, they all trust brands more, and you’ll see more as well.

So think about the rule of seven, how you can interact with someone seven times, whether it’s through email, push, messenger bots, all this stuff helps you reach that number which is what creates more loyal followers for your business or even personal brand.

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